Search Engine Optimization (SEO) is a large section of Digital Marketing. It takes an array of tools to transform an website into SEO. Without tools; SEO remains unfulfilled. Different parts of SEO requires different tools; such as: Keyword Research tool differs from On Page Optimization Tool or Back-link Analysis Tool.
Among these tools, there are both paid and free versions available for users. You could work faster, if you use the paid ones.
Let us recap what the much-hyped word Search Engine Optimization (SEO) actually means. According to Wiki, "Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines."
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